Company News

Dermablend Continues Relationship With Spokesman

Campaign has major following online and in social networks.

Author Image

By: TOM BRANNA

Editor

After receiving world-wide international success with the launch of the online video “Go Beyond the Cover,” starring Rick Genest, also known as Zombie Boy, Dermablend Professional will continue its relationship with Genest, the brand’s first-ever male model, as its official spokesperson. Since its debut last October, the video has received over 15 million views and more than 650,000 shares on Facebook. The campaign won a grand prize for the digital category at the prest...

Continue reading this story and get 24/7 access to Happi for FREE


Already a subscriber? Sign in

Keep Up With Our Content. Subscribe To Happi Newsletters